Jay-Z will release his 12th studio album, Magna Carta Holy Grail, on July 4th. He broke the news in a lengthy commercial during Game 5 of the NBA Finals.
The ad features Jay-Z in the studio with Pharell Williams, Timbaland, and Rick Rubin. In the promo Jay-Z discussed the album:
"The album is about this duality of how do you navigate your way through this whole thing, through success and through failures, and remain yourself?"
The commercial was more than just a promotion for Jay-Z. It also was promoting Samsung Galaxy phones. Samsung Galaxy users will be able to get the new album three days before the album's actual release.